A Profound Impact

Over the past three years a new approach to fighting drunk driving has played out online and on Rhode Island’s airwaves. The Ripple Effect and Beyond the Crash - a series of commercials that takes a deeper look into those affected by drunk driving crashes - are deliberately uncomfortable to watch, with stories about how the tragedies have left an indelible mark on those involved. This month Jim Hummel speaks with the crew that created and produced the commercials, as well as the director of the Rhode Island Department of Transportation, which is financing the campaign, about the effect of the public service announcements.

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